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The non-Big Four RIA custodians, no longer runts but stunted in growth, are applying tougher love to hobbyist RIAs

In part one of a three-part series, we examine how seven small custodians -- starting with Trade PMR and Scottrade -- are evolving away from the Utopian model of 100% inclusivity

Author Lisa Shidler June 7, 2016 at 10:14 PM
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Robb Baldwin: Dealing with advisors who require lots of effort with very little assets, you realize that some of the greatest risk you end up facing is from small advisors.


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Mentioned in this article:

Cerulli Associates
Consulting Firm
Top Executive: Kurt Cerulli

TD Ameritrade
Asset Custodian
Top Executive: Tom Nally

The Ensemble Practice LLC
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Top Executive: Philip Palaveev



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