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How Personal Capital plans to spend its $75 million of green to grow and become better known as the un-robo robo

Using the Denver locale as lure, the Silicon Valley RIA will bulk up on advisors, engineers and marketers

Author Lisa Shidler May 24, 2016 at 12:32 AM
no description available
Bill Harris: We don't consider the robos our competition.

Jeff Carney


Bill Harris


Christopher Norton


Mark Goines

Stephen Winks

Stephen Winks

May 24, 2016 — 8:13 PM

Differentiation of Personal Capital is easy and quite profound if it embraces the “sole interest standard” which eliminates commission sales competitors and advances professional standing of the advisor.

Bill Winterberg

Bill Winterberg

May 26, 2016 — 2:40 PM

“While Vanguard does a very good job, it is not a complete job in the same way that Personal Capital is. Vanguard doesn’t have the data that Personal Capital has from account aggregation, which enables Personal Capital to have a holistic view of a customer’s entire financial life when they make specific recommendations,” Harris writes in an email.

Here is an update regarding Vanguard and account aggregation, as of March 29, 2016:

Envestnet | Yodlee Partners with Vanguard to Provide Industry-Leading Financial Account Aggregation Services

From the press release: “Vanguard clients within Personal Advisor Services can aggregate all of their financial accounts, enabling them to view a broad, complete picture of their financial situation.”


Brooke Southall

Brooke Southall

May 26, 2016 — 5:05 PM


That’s interesting. In neither case can you tell from the verbiage how much wealth management based
upon aggregated data is actually going on — whether it’s there in reality or in theory, like the features on my
Casio that I’ll never learn to use.


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Mentioned in this article:

FiComm Partners
Marketing & Public Relations
Top Executive: Megan Carpenter, CEO

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