RIABiz

News, Vision & Voice for the Advisory Community

RIABiz

How Personal Capital plans to spend its $75 million of green to grow and become better known as the un-robo robo

Using the Denver locale as lure, the Silicon Valley RIA will bulk up on advisors, engineers and marketers

Author Lisa Shidler May 24, 2016 at 12:32 AM
3 Comments
no description available
Bill Harris: We don't consider the robos our competition.

Jeff Carney

|

Bill Harris

|

Christopher Norton

|

Mark Goines


Stephen Winks

Stephen Winks

May 24, 2016 — 8:13 PM

Differentiation of Personal Capital is easy and quite profound if it embraces the “sole interest standard” which eliminates commission sales competitors and advances professional standing of the advisor.
SCW

Bill Winterberg

Bill Winterberg

May 26, 2016 — 2:40 PM

“While Vanguard does a very good job, it is not a complete job in the same way that Personal Capital is. Vanguard doesn’t have the data that Personal Capital has from account aggregation, which enables Personal Capital to have a holistic view of a customer’s entire financial life when they make specific recommendations,” Harris writes in an email.

Here is an update regarding Vanguard and account aggregation, as of March 29, 2016:

Envestnet | Yodlee Partners with Vanguard to Provide Industry-Leading Financial Account Aggregation Services

From the press release: “Vanguard clients within Personal Advisor Services can aggregate all of their financial accounts, enabling them to view a broad, complete picture of their financial situation.”

http://ir.yodlee.com/releasedetail.cfm?releaseid=962474

Brooke Southall

Brooke Southall

May 26, 2016 — 5:05 PM

Bill,

That’s interesting. In neither case can you tell from the verbiage how much wealth management based
upon aggregated data is actually going on — whether it’s there in reality or in theory, like the features on my
Casio that I’ll never learn to use.

Brooke


Related Moves

July 11, 2023 at 2:46 AM

Ashley Arrington is leaving Fidelity for one of its hottest RIA clients, but she'll have to start cold in Nashville to keep her and her boss in the giant's good graces

Boston 'big three' custodian's no-compete agreement will force her to leave behind clients, but it's a small price to pay for a new opportunity and equity in a top RIA.

July 29, 2022 at 2:28 AM

With IPO clock at 10-years and ticking, Personal Capital makes two big, out-of-character moves to go upmarket and downmarket

With $9 billion in assets, the Redwood City-based national RIA hired the ex-Virgin America CMO Porter Gale to make one brand investors associates with both the freebie tools and the full-priced financial advice its advisors provide mostly from call centers

March 22, 2019 at 7:55 PM


Mentioned in this article:

FiComm Partners
Marketing & Public Relations
Top Executive: Megan Carpenter, CEO



RIABiz Directory

The Industry Sourcebook for RIAs

   |    LISTING


RIABiz Directory sponsored by:

Directory Sponsor Logo

White Paper Postings


Common Tags


Recent Articles


Popular Writers


RIABiz logo

RIABiz

About Us

Directory

Archives

Connect

RIABiz, Mill Valley, California
Copyright © 2009-2024 RIABiz Inc. All rights reserved.