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With BlackRock ahead and blue ocean behind, LPL finds its robo comfort zone

With the 150 basis-point-plus price of Guided Wealth Portfolios, LPL's robo plan doesn't look so robo, except for the onboarding

Author Lisa Shidler April 15, 2016 at 7:59 PM
1 Comment
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Scott Smith: I don't think the goal for them is to fight Wealthfront.


Stephen Winks

Stephen Winks

April 15, 2016 — 9:50 PM

LPL is caught in between a brokerage and advisory business model which serves neither well. A low cost, high value added advisory business model is at odds with a high cost low value added brokerage business model. To reconcile the differences means fees must come way down and the use of advanced technology to greatly enhance and advance the advisory services value proposition will reorder the industry around the consumer’s best interest. This is the free market at work. All likely viewed by b/ds as heresy.

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How a white senior vice president at an LPL OSJ came to hire a former black minister as recruiter despite the latter's pledge to make it 'uncomfortable' at times

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August 19, 2020 at 2:18 AM

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October 5, 2018 at 7:40 PM

Mentioned in this article:

LPL Financial
RIA-Friendly Broker-Dealer, RIA Welcoming Breakaways, Advisory Firm
Top Executive: Dan Arnold

Private Advisor Group
Specialized Breakaway Service
Top Executive: Frank Smith, Chief Executive Officer

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