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Why SigFig is shifting its focus to using banks as middlemen despite having captive consumer audience with $350 billion

The San Francisco-based robo-advisor has trepidation about the scale it would take to handle the conversions after bad experience

Author Kelly O'Mara July 21, 2015 at 7:13 PM
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Mike Sha: We haven't actually rolled out our asset management service yet.

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Mentioned in this article:

Financial Engines
401k Plan Consultant

Silvan Schumacher

Silvan Schumacher

March 29, 2017 — 1:54 PM
Great article with lots of valuable insights, even in 2017! :) I was wondering why Yahoo and CNN stopped providing the Sigfig dashboard? Who buried it and for what reasons?
brooke southall

brooke southall

March 29, 2017 — 4:56 PM
Silvan. I didn't know that but I'm guessing it's because of the shift to a BtoB model from BtoC.

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