News, Vision & Voice for the Advisory Community


Review: Nevin Freeman pops the Addepar hood to see what $50 million of coding can do for RIA software

Other than a couple of willful eccentricities, the Mountain View-based start-up's engineers earn a 'well done' from our technology maven

Author Nevin Freeman April 29, 2015 at 4:30 PM
1 Comment
no description available
Nevin Freeman: The killer feature of the new version of Addepar is the report generation. It’s unbelievably simple to use for what it produces.


Pete Giza

Pete Giza

April 30, 2015 — 8:08 PM


Thanks for the review. Addepar 2.0 looks cleaner, simpler. I believe that less is more with interface design. Economy of motion is also big element in successful human appeal. It is a real accomplishment to retain the goal of simplicity of presentation when you hand the wheel over to another driver. As we know “power corrupts and absolute power corrupts absolutely” and the power of WYSIWYG reporting tools are a very sharp two-edged sword.

One the one hand it allows the user to build, within limits, whatever their whimsy. However it takes discipline to keep yourself from respinning the same report 20 times thereby ending up with 20 different versions of the same presentation. Multiply this by N clients, with X accounts, bonds, privates assets, etc., and you have a formula for tremendous complexity rather than the advertised simplicity.

An simplicity can become an issue with a user that is very happy hugging Excel and want to test, twist and analyze what the system they are using is supposed to do for them in the first place. Old habits die hard but Addepar is doing a great job of educating the market that there are a lot of great technology advancements in play in this market. I for one applaud that effort since, selfishly said, it benefits me.



Pete Giza | VP Bus Dev | WealthSite Inc | www.wealthsite.com

Related Moves

October 26, 2022 at 1:12 AM

Joe Lonsdale is prepping Lonsdale Investment Technologies for launch 13 years after founding Addepar -- with the new business model too cannibalistic for comfort, some say

The Austin, Texas, serial entrepreneur is still executive chair of, and a big stakeholder in, Addepar but may need a fresh start to manifest his hyped vision of creating high bandwidth financial flow between retail investors and vast private markets.

February 23, 2022 at 12:09 AM

Surfing a $15-billion-a-week asset growth meteor, Addepar CEO Eric Poirier hires an owner as president to achieve 'escape velocity' and keep operations from flaming out

Addepar is fast nearing $3 trillion, it says, after a 50% RIA asset spike in 2020. Now an Addepar owner through Valor Equity Partners is stepping in to safeguard or supercharge his investment depending on the point of view.

April 9, 2021 at 11:03 PM

Addepar hires Advent genius then launches 'Advent Converter' to court the RIAs still on Axys and APX ; PortfolioCenter 'easy button' comes next

The tactic by the Mountain View, Calif. firm and Advent co-founder and code avatar Steve Strand comes a decade after Orion, Black Diamond and Tamarac began feasting on the legacy corpses, but Addepar insists meat remains on the bone.

March 3, 2020 at 5:05 PM

Mentioned in this article:

Portfolio Management System
Top Executive: Eric Poirier

RIABiz Directory

The Industry Sourcebook for RIAs

   |    LISTING

RIABiz Directory sponsored by:

Directory Sponsor Logo

White Paper Postings

Common Tags

Recent Articles

Popular Writers

RIABiz logo


About Us




RIABiz, Mill Valley, California
Copyright © 2009-2024 RIABiz Inc. All rights reserved.