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United Capital chases DFA's MO, trains '1099 advisors' and co-opts Starbucks brand guy

The multitasking Newport Beach-based national RIA also announced closing on two more RIA purchases with about $625 million of AUM

Author Lisa Shidler April 16, 2015 at 9:23 PM
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Joe Duran: We think this is the closest example to what Dimensional Fund Advisors does.

Stephen Winks

Stephen Winks

April 17, 2015 — 8:10 PM

United Capital and Starbucks are closed end value propositions, you drink the cool aid and have a singular focus, not a lot of moving parts. It is a great model but only if you are as good a one can possibly be as an advisory support firm. Given the fluidity of advisory services and the inability of broker/dealers to support professional standing, if United Capital materially upgrades its expert authenticated advisory services support it could be world beating in its simplicity, ease of execution, and professional standing (technical competency).

It is the ultimate free market application. They give the consumer what they want demonstrably in the client’s best interest relative to expensive conflicted brokers who are not accountable for their recommendations or have interest in the ongoing well being of the consumer, as required by statute. Their advisors simply sell they are doing the right thing while brokers can not and will not do the right thing.

Pretty simple marketing, while the brokerage lobby contemplates its self interest.

Stephen Winks



April 24, 2015 — 4:07 AM

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January 15, 2020 at 2:42 AM

Goldman Sachs & Co. appoints Rachel Schnoll to yank off United Capital band-aid that Joe Duran didn't -- making FinLife work with non-UC applications

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Mentioned in this article:

United Capital Financial Advisers
RIA Welcoming Breakaways
Top Executive: Joe Duran

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