Why EF Hutton's rebooters took the arse-backward tack of selling public shares and buying a brand before developing a product
CEO Chris Daniels is betting the brand's 20th century fame combined with 21st century digital technology -- and a Nasdaq listing -- will translate into success
Author Brooke Southall March 26, 2015 at 8:02 PM
![SS](/_next/image?url=https%3A%2F%2Fwww.gravatar.com%2Favatar.php%3Fgravatar_id%3D37fc77f436076e4efce1db8776e1dd60%26default%3Dhttps%253A%252F%252Fucarecdn.com%252F0b5addcb-6e7e-48f1-9e88-2279491e69b9%252Fiphonelogo.png%26size%3D50&w=1200&q=75)
SS
March 27, 2015 — 12:51 PM
Hi,
Is “Brooke Southallken” the same writer as “Brooke Southall?”
Is this a typo or a new writer?
Thanks.
![brooke southall](/_next/image?url=https%3A%2F%2Fwww.gravatar.com%2Favatar.php%3Fgravatar_id%3D6f4a424d92ece9aa2d337cd01888f9e6%26default%3Dhttps%253A%252F%252Fucarecdn.com%252F0b5addcb-6e7e-48f1-9e88-2279491e69b9%252Fiphonelogo.png%26size%3D50&w=1200&q=75)
brooke southall
March 27, 2015 — 4:15 PM
Yep, typo.
Thanks,
Brooke