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Why EF Hutton's rebooters took the arse-backward tack of selling public shares and buying a brand before developing a product

CEO Chris Daniels is betting the brand's 20th century fame combined with 21st century digital technology -- and a Nasdaq listing -- will translate into success

Thursday, March 26, 2015 – 8:02 PM by Brooke Southall
Admin:
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Chris Daniels [no photo exists online]: It hasn't been done before because it's more of a marketing challenge than a technology challenge.


SS

SS

March 27, 2015 — 12:51 PM

Hi,
Is “Brooke Southallken” the same writer as “Brooke Southall?”
Is this a typo or a new writer?

Thanks.

brooke southall

brooke southall

March 27, 2015 — 4:15 PM

Yep, typo.

Thanks,

Brooke

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