News, Vision & Voice for the Advisory Community


Bernie Clark promises Schwab is getting there on its PortfolioCenter rewrite but competitors say the clock is ticking

Rivals cite lingering challenges for the ubiquitous software but its custody platform tie-in is a difference-maker, Joel Bruckenstein says

Author Brooke Southall
July 25, 2014 at 11:36 PM
no description available
Bernie Clark: We're going to rewrite the whole portfolio management tool.

Related Moves

Noreen Beaman steps down as president of Orion Advisor Solutions after Brinker migrates to Orion software and enterprise deals 'prove out'

The former Brinker CEO oversaw an 18-month transition of her then $26-billion TAMP and will remain as vice chair of the company after 'mutual' decision on role changes.

February 10, 2022 at 2:22 AM

Brad Shepard unexpectedly resigns from Orion Advisor Services after 10 months, and his chief strategy officer position will remain vacant, the company says

The Nashville, Tenn. executive came aboard to create a 'go-to-marketing strategy' for Brinker, HiddenLevers and legacy units but gave his notice this week.

January 7, 2022 at 11:40 PM

RIA Quick Takes: Orion deepens DFA embrace by using it as portfolio manager-inside-ETF ~ Hardship withdrawals surge at Vanguard and Fidelity ~ Schwab hires 400 ~ Fidelity flips six funds into ETFs ~ Kitces makes list before Christmas ~ Amit Dogra has $1 billion of good news from his new Portland gig

Americans are struggling, though jobs are plentiful; Larry Fink's ESG zeal costs BlackRock another client, just as the Vatican issues ESG guidance; UBS says we didn't like you anyway to mass affluent and Michael Kitces and Craig Iskowitz join forces.

December 3, 2022 at 3:16 AM

Advizr founder Hussain Zaidi parts ways with Orion but mission accomplished: Orion's AUA leapt 50% in his 19 months

MoneyGuidePro and eMoney still dominate, but RIAs and IBDs in droves are willing to choose Orion's planning on the terms offered -- zero license fees.

January 9, 2021 at 2:06 AM

See more related moves

Mentioned in this article:

Technology Tools for Today
Consulting Firm
Top Executive: Joel Bruckenstein

J L Livermore

J L Livermore

July 31, 2014 — 9:46 PM


“Bernie Clark promises Schwab… PortfolioCenter…”. Now when have I heard that before. Unfortunate Addepar took another $50MM Schwab might have made a play for it.


Brooke Southall

Brooke Southall

July 31, 2014 — 11:34 PM


You may have heard that with regard to Schwab Intelligent Integration. Schwab isn’t necessarily all Type-A-ish
about deadlines and measuring sticks when it comes to software. The way I have heard Schwab execs put it before is that they aren’t going to rush to create technology that RIAs aren’t asking them for. That brings up sticky questions about how much Schwab should be leading advisors or taking cues from them, a delicate equilibrium hard to assess externally.


J L Livermore

J L Livermore

August 6, 2014 — 5:02 AM

Mr. Southall,

Rushing to create something that RIAs aren’t looking for is one thing, promising to deliver and… is another. Assessing the balance externally isn’t hard. Behemoths like Schwab and its brethren have lost their ability to innovate. Their product development teams are covered in so many layers of management goo they can’t breath so the talent pool becomes comfortably numb. In my opinion custodians should not be developing software for anything more than the minimalist needs to support their platforms. Leave the innovating to the hungry little piranhas out there who get it and can get it done.


PS. Can’t you make the article banner at the top of the home page scroll so we can go pre/post a weeks worth of articles with ease?

RIABiz Directory

The Industry Sourcebook for RIAs

   |    LISTING

RIABiz Directory sponsored by:

Directory Sponsor Logo