How the CFP Board is getting its $40 million's worth from its advertising campaign and how it isn't
Unaided recognition of CFP certification jumps about 90% in three years ...assets stemming from that, not so much
Jack Waymire
We deal with thousands of investors per month. We also survey investors several times per year. We do not see an appreciable increase in the recognition of the CFP designation. There is still a lot of confusion. Anyone can claim to be a financial planner – the range is an insurance agent with six months of experience to a CFP with 20 years of experience. There are also competing designations. The planning industry still needs full transparency, fiduciary standards for everyone, and fee-only compensation. Until that happens, investors will continue to be confused by the 250 designations that are used in the financial service industry.
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