How a little orange RSS icon changed my life and why it's unacceptable that 98% of advisors have no idea it exists
The automated content pusher is the most invaluable time-saving, easy-to-use social media tool RIAs have never heard of
Our platform, www.rengaged.com will automatically aggregate content from feeds for an advisor and then suggest personalized content recommendations for each unique client or prospect. You can then send it out automatically through email or social media. We even will tell you what topics are most and least popular among clients.
I know little about RSS. But if you’re wondering what the RIABiz feed looks like, here it is: http://feeds.feedburner.com/riabiz/MkWB
Thank you again, Pat, for these thoughts.
Pat Allen is one of the best, and brightest people in the financial services digital marketing space! When she speaks, people should listen!!
Great article, Pat. I’ve heard about RSS before, but you’ve convinced me to start using it.
Wow, I had no idea how unfamiliar advisors were with RSS technology. I’m glad you are shedding light on this, Pat! We also use RSS feeds to help advisors create a more automated social media posting strategy for sharing highly trusted content to their social networks. Buffer, one of my favorite tools, recently added the ability to pull in content via RSS feeds from your favorite websites and blogs for scheduling social media posts as well! RSS is killer technology without a doubt.
I thought Twitter had removed RSS capabilities, although there are some workarounds out there.
Dan, I’m happy to hear you’re going to try it—hope you’ll find it useful.
Even though it may not always be given credit, RSS technology is what underlies a lot of blog and social media tools, such as what Steph and Phil have mentioned.
Oh my, thank you, April!
Brooke, it’s always a treat to work with you and your team. Thanks.