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How a little orange RSS icon changed my life and why it's unacceptable that 98% of advisors have no idea it exists

The automated content pusher is the most invaluable time-saving, easy-to-use social media tool RIAs have never heard of

Author Guest Columnist Pat Allen May 21, 2014 at 6:29 PM
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Pat Allen: You stand to gain minutes if not hours back in your day by checking RSS out.

Women of Wealth Management



Phil Hamilton

Phil Hamilton

May 21, 2014 — 11:26 PM

Our platform, www.rengaged.com will automatically aggregate content from feeds for an advisor and then suggest personalized content recommendations for each unique client or prospect. You can then send it out automatically through email or social media. We even will tell you what topics are most and least popular among clients.

Phil Hamilton
VP Sales

Brooke Southall

Brooke Southall

May 22, 2014 — 5:26 AM

I know little about RSS. But if you’re wondering what the RIABiz feed looks like, here it is: http://feeds.feedburner.com/riabiz/MkWB

Thank you again, Pat, for these thoughts.


April Rudin

April Rudin

May 22, 2014 — 2:18 PM

Pat Allen is one of the best, and brightest people in the financial services digital marketing space! When she speaks, people should listen!!

Dan T.

Dan T.

May 22, 2014 — 3:57 PM

Great article, Pat. I’ve heard about RSS before, but you’ve convinced me to start using it.

Stephanie Sammons

Stephanie Sammons

May 22, 2014 — 6:51 PM

Wow, I had no idea how unfamiliar advisors were with RSS technology. I’m glad you are shedding light on this, Pat! We also use RSS feeds to help advisors create a more automated social media posting strategy for sharing highly trusted content to their social networks. Buffer, one of my favorite tools, recently added the ability to pull in content via RSS feeds from your favorite websites and blogs for scheduling social media posts as well! RSS is killer technology without a doubt.

I thought Twitter had removed RSS capabilities, although there are some workarounds out there.


Pat Allen

Pat Allen

May 23, 2014 — 1:29 AM

Dan, I’m happy to hear you’re going to try it—hope you’ll find it useful.

Even though it may not always be given credit, RSS technology is what underlies a lot of blog and social media tools, such as what Steph and Phil have mentioned.

Oh my, thank you, April!

Brooke, it’s always a treat to work with you and your team. Thanks.

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