The one act of image-ination RIA's must undertake before debuting on social media
When clients Google you, there had better be a photo of you -- and there's a way to think about what represents a good one
So true, yet so sad. I have been provided pictures by advisor clients showing them holding a riffle in front of a dead carcass, and they wanted us to display that on their website…
Thomas R. Livergood, CEO
We just had our Senior Management Team of The Family Wealth Alliance sit through a professional session with Brian A Briggs, who does the Merrill Lynch PBIG Teams accross the U.S. We were quite pleased at the result and it gave our website and professional bios a lift to a whole new level. I agree with this ariticle and encourage you to consider what a real pro could do for you and your organization!
Well said Abby, your first paragraph sums up many of my experiences working with RIAs as well. Having to explain that the tailgate photo with Miller Lite in hand might not be a good LinkedIn photo choice is a painful conversation to say the least (and yes, it happened). To any advisor who balks at the cost for a session with a professional photographer, ask if they are open to a trade of services. Many are open to that approach as well.
Enjoyed reading your article Abby. People do business with people. The About Us page is the 2nd most popular page on a website. Let people see you. Same thing goes on LinkedIn and other social networking tools.
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