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How LPL used its RIA love and long OSJ leash to lure Wells Fargo's $550-million FiNet team in Louisiana

The giant IBD showed its RIA side and its ability to oversee the launching of an OSJ model

Author Lisa Shidler November 19, 2014 at 10:48 PM
no description available
Alex Goss (l.) and his dad Jerry Goss: Our goal is to make the move for advisors no different than moving to another wirehouse except they'll own 100% of the business.

Joe Anthony, Gregory FCA

Joe Anthony, Gregory FCA

November 20, 2014 — 3:11 AM

For this “wirehouse lite” concept to pay dividends the advisors/brokers being recruited have to see the marketing, PR and brand support. It may sound self-serving coming from my perspective as a PR and marketing exec, but the reality is that there has to be a plan to help facilitate growth for the on-boarded recruits as well as the OSJ advisors. LPL touts the 100% equity, but building equity in the newly formed RIA requires institutionalizing that brand and generating growth.


Related Moves

Christa Carone, an ex-Fidelity and Xerox marketing whiz, steps onto a slippery slope at LPL with a daunting task -- to consolidate a NASCAR size brand portfolio... or not?

With no CMO since August, the chief marketing officer will play catch up for a company still hungry to buy more branded B2B and B2C players.

April 2, 2024 at 1:28 AM

How a white senior vice president at an LPL OSJ came to hire a former black minister as recruiter despite the latter's pledge to make it 'uncomfortable' at times

Rob Sandrew hit it off with Keith L. Frasier, willing to speak up on racial and racial justice issues, who also checks all the boxes for attracting talent and assets at a firm that recruited $2 billion last year

August 19, 2020 at 2:18 AM

His days of playing defense done, Jeff Concepcion pinches pennies then poaches a Fidelity and Schwab veteran to execute grab for next $6 billion of AUA at Stratos

Lou Camacho will pursue goal of $600 million a quarter in new assets on behalf of OSJ that wants much more inorganic growth

October 5, 2018 at 7:40 PM


Mentioned in this article:

LPL Financial
RIA-Friendly Broker-Dealer, RIA Welcoming Breakaways, Advisory Firm
Top Executive: Dan Arnold

Finetooth Consulting
Consulting Firm
Top Executive: Ryan Shanks

FA Match
Consulting Firm, Specialized Breakaway Service, Recruiter
Top Executive: Ryan Shanks



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