News, Vision & Voice for the Advisory Community


The second-largest 401(k) provider drops 'Great-West' for 'Empower'

The name chosen for the second-largest retirement firm hits a mark but may face the challenge of seeming jargony

Author Lisa Shidler October 30, 2014 at 6:44 PM
no description available
Bob Reynolds: Empower was clearly the one the first time we heard it.



July 25, 2015 — 1:30 AM


Discussed with Empower

Discussed with Empower

March 31, 2016 — 3:03 PM

My company recently switched to them within the last month and already I’m sick of them and miss the old company 401 k company. They force u to take a loan for a hardship situation. When u are already in a hardship situation let’s not milk our clients for more money by making them pay back with interest. This disgusts me to no end because they are cashing in on your time of need. Wishing we could go back to our previous 401k company.

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