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After bagging Google, Wealthfront hires a Facebook web-traffic pied piper to manage mega-prospects knocking at the door

With 'bigger' deals than Google in the works, Alison Rosenthal hits the ground running -- fast -- at the online RIA

Author Brooke Southall October 2, 2014 at 11:31 PM
1 Comment
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Ali Rosenberg: I found myself evangelizing Wealthfront.

TAMPs

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Women of Wealth Management


Stephen Winks

Stephen Winks

October 3, 2014 — 7:32 PM

Wealthfront has yet to distinguish itself in advisory services. Its RIAs did a masterful job (beating the indices by 400 bps) but RIAs are no longer part of the Wealthfront offering. The economic viability of the Wealthfront business model is in question. It only retained 25 bp of the100 bp RIA fee which was less than $200,000 in aggregate. You can’t run a business with the aspirations of Wealthfront on $200k. How do they make payroll with scores of employees? The very capable RIAs are no longer part of the Wealthfront value proposition and the new CIO is far from demonstrating a comparable track record. Wealthfront needs to beef up its technical competency and deliver on its promise to consumers and venture capital investors alike. Every thing looks good in principle, but in practice does it actually work? The free market is looking for leadership in advisory services—yet just being in the game does not assure commercial viability or professional standing.

SCW


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December 31, 2020 at 4:37 AM

Betterment whistleblowers net $2.5 million • Wealthfront's big pivot leads to profits • Altruist launches tax service • CMOs in at Ascensus, Wealthspire & Joe Duran's Rise • Savvy bags four advisors as Mariner sues it for poaching • Jim Dickson launches RIA stake buyer

Betterment is also bending to RIA needs • Wealthfront is in the black, thanks to cash • Altruist reveals where it makes its money • Rise, Wealthspire and Ascensus each add two executives • Compound hits $2 billion of AUM • CAIS slashes alts prices • BlackRock ups private debt sales to RIAs, through GeoWealth.

June 29, 2024 at 3:00 AM

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Shiralker out at Altruist • Orion gives Trevor Noble his cause • Bitcoin has a new fund king • Software maker benefits from Goldman custody exec. churn • Carson Group denies lawsuit • Merge of Wiener's old shop complete • 100,000th CFP named.

June 7, 2024 at 1:44 AM

Wealthfront cedes to four years of investors clamoring for crypto by taking on expensive third-party vendor that Betterment rules out

The Redwood City, Calif., robo-advisor turned a hard 'no' into a soft 'yes' by dealing with Grayscale and its 200 basis-point-plus fees, which its robo rival in NYC -- also without a crypto path -- finds ludicrous.

August 14, 2021 at 2:20 AM

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Mentioned in this article:

Wealthfront
Portfolio Management System
Top Executive: Andy Rachleff



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