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How a Twitter 'storm' extended the MarketCounsel Summit from hundreds to thousands of people and showcased the potential of tweets

A PR team discovers the value of the ubiquitous social media tool but also the perils inherent in sending your 140-character stream of consciousness through the ether

Author Guest Columnists Jason Lahita and Megan Carpenter January 3, 2014 at 5:49 AM
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Jason Lahita: We marketing mavens had determined to tweet until our fingers bled.

Gotham Tech Labs

Gotham Tech Labs

January 7, 2014 — 5:28 PM

Nice article. Twitter is the electric glue to conference events and it was used very effectively at the MarketCounsel Summit that Gotham Tech Labs, makers of <code>Wealthbox CRM and the inbound marketing network, </code>Wealthbase, attended. Relatedly, our <code>Wealthbox CRM product is coming out of beta and launching to financial advisors in February. It's a "social CRM" app that allows advisors to monitor social activity and import contacts (prospects, clients) on social networks like LinkedIn, Twitter, and Facebook. We're pre-seeding the app for new advisor users and are delighted to include </code>RIABiz, @hdelux, and others in Wealthbox’s social activity stream.

Brooke Southall

Brooke Southall

January 7, 2014 — 5:33 PM

Thank you Gotham…you’re teetering precariously on the edge of self-promo here.

Brooke

Gotham Tech Labs

Gotham Tech Labs

January 7, 2014 — 5:43 PM

Fair point, Brooke. Sorry about that. (We had requested an ad rate card a couple of months ago and no one replied back! : ) ...Will request again via email.


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September 16, 2020 at 6:00 PM


Mentioned in this article:

MarketCounsel | HamburgerLaw
Compliance Expert, RIA Set-up Firm, Regulatory Consultant
Top Executive: Brian Hamburger

FiComm Partners
Marketing & Public Relations
Top Executive: Megan Carpenter, CEO



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