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Is Fidelity's move to put RIAs deeper into the cloud gonna make it rain?

'First to market' crows Fido. 'Not even close' counter other custodians. But one expert says the Boston-based firm's one-click platform could change everything

Wednesday, May 1, 2013 – 11:59 PM by Kelly O'Mara
Admin:
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Ed O'Brien: Any of the custodians could probably put together an offering like this ... but they haven't.

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Mentioned in this article:

TD Ameritrade
Asset Custodian
Top Executive: Tom Nally

ActiFi, Inc.
Consulting Firm
Top Executive: Spenser Segal

FPPad.com
Consulting Firm
Top Executive: Bill Winterberg

Technology Tools for Today
Consulting Firm
Top Executive: Joel Bruckenstein

External IT
Specialized Breakaway Service
Top Executive: Ken Garber




Peter Giza

Peter Giza

May 2, 2013 — 5:50 PM

Kelly,

I think it a good play for Fidelity to leverage an outside entity to provide something that has been well commoditized. There really isn’t anything earthshattering outside Fidelity’s choice to buy versus build.

In 2009 I was in a search for a Cloud provider that actually wanted to understand the needs of this industry. At the recommendation of Desktone I was pointed to ICC Global Hosting in summer of 2009. Since that time ICC Global Hosting (www.iccgh.com) has been supplying virtual desktops, virtual offices, back up and recovery and instant-on office scalability.

I know the ExternalIT folks and they are a very competent team. But this is not a disruptive event rather it is basic component of Cloud computing.

For me the excitement is that after bringing this technology to advisors four years ago they are now willing to adopt this technology and being a part of that is gratifying.

A prediction came from RIMM’s CEO Thorsten Heins today that tablets will be dead in five years and that cell phones will be everyone’s portable computing platform that will plug into docks that will provide other user input and display capabilities.

This has started with many companies tossing their desktops and providing laptops and access to virtual offices via Cloud offerings from the likes of ICC and others.

Pete

Brian McGrath

Brian McGrath

May 22, 2013 — 3:53 AM

I am having trouble seeing the innovation here. And it’s not very cost effective. It’s a commodity service that will undoubtedly be offered on lower cost platforms like Amazon Web Servies. Aside of the 'discount’, where is Fidelity’s value add?

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