LPL shows flashes of its new image at Financial Masters 2013
Mark Casady talked up a more 'personal' approach and Robert Moore suggests an increased focus on the high net worth market
Elmer Rich III
Sounds like a very smooth promotional set of presentations to institutional investors. Good job that. So this sounds like a well organized and funded strategy for our market. Doesn’t seem like any important area is left out. Will be interesting to see the results.
Wonder what/where “...the richer areas of the brain…” are? We question whether marketing speak is appropriate for B2B and financial services, e.g. notions of brand, consumer feedback, etc. — financial services are about as far away from “soap” as anyone can get.
Anony Muss
Those guys must be selling a lot of high-commisssion insurance….
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LPL Financial
RIA-Friendly Broker-Dealer, RIA Welcoming Breakaways, Advisory Firm
Top Executive: Dan Arnold
