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Ric Edelman tells how he succeeds in advice's Death Valley -- online investing

For one thing the RIA maestro with $18 billion of advised asset charges full boat and people are an option

Author Guest Columnist Steve Garmhausen December 20, 2013 at 7:57 AM
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Ric Edelman: Either they will die, or more likely, they will alter their business model.

Robert Boslego

Robert Boslego

December 21, 2013 — 4:09 AM

But the Edelman investment approach is buy-and-hold, which is out-of-touch with 85% of all investors, who want some form of downside protection.

The Wealthfront and Betterment business models can’t compete with Vanguard.

I think this may be Wealthfront’s third pivot, but a with new name, more VC money and an old investment approach from the1970s, disproved by Shiller (2013 Nobel Prize winner).

I don’t know what Betterment’s investment strategy is, beyond buy-and-hold.

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Mentioned in this article:

Portfolio Management System
Top Executive: Andy Rachleff

Betterment, LLC
Financial Planning Software
Top Executive: Jon Stein

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