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'AssetMark' rides again as a $20-billion TAMP with a receding Genworth hangover

Private-equity owners take two months to ditch the 'Genworth Financial Wealth Management' moniker and hope to find the old spark

Thursday, November 7, 2013 – 5:57 PM by Brooke Southall
Admin:
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Gurinder Ahluwalia: The advisors are excited for us. Now they want to see what comes from this.


Joe Anthony

Joe Anthony

November 7, 2013 — 2:29 PM

As someone who had the pleasure of working with Ron, Richard and Brian on their PR strategy for two plus years before the acquisition by Genworth, I saw up close the reverence that many of the advisors doing business with AssetMark had for the organization. Turning back the clock on a brand name doesn’t always work, but the return of the AssetMark name is a stroke of genius.

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June 26, 2014 — 4:27 PM

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