Advisor Impact will begin marketing its service to enterprises, not just the advisors who use them

January 29, 2013 — 9:43 PM UTC by Brooke Southall


Tim Whiting has departed SourceMedia and joined Julie Littlechild’s company.

The group publisher of Financial Planning magazine — and well known in the financial advisory world — will help Advisor Impact to develop a new line of business. He previously served as the corporate relations team leader for the Financial Planning Association, and held senior business development roles at Inc. Magazine and Scientific American. Whiting started at SourceMedia in 2006. See: Schwab names a $1.1 billion RIA in Iowa as 'best,’ but the story behind the Zero Alpha firm’s growth is better. SourceMedia also owns On Wall Street, Bank Investment Consultant and Bond Buyer.

Whiting liked the opportunity presented by Littlefield, who has grown her business to nine employees serving 30 companies — including many IBDs, Schwab, Fidelity and other RIA custodians — that refer her to advisors. She surveys clients on behalf of advisors and helps them to improve based on the results. For example, she helps them to understand service expectations and how often clients want to hear from their advisor.

Advisor Impact, founded in 1998, until now has targeted advisors themselves but now it plans to go after the enterprises that serve advisors, too. This is where Whiting comes in — developing that new line of business. See: Seen, heard – and tweeted – at the NAPFA conference.

Helping thousands

“Julie has built an extraordinary client-focused business and I jumped at the chance to contribute to the next chapter of Advisor Impact’s growth,” said Whiting in a release. “Understanding and improving client engagement has never been more critical. Advisor Impact has helped thousands of individual financial professionals improve their businesses, client retention, referrals and revenue growth. We also have the ability to take the same unique approach and deploy it at an enterprise level.”

SourceMedia group publisher Robert Whitaker, who oversees all the advisory and public accounting titles for his company, says that Whiting is being replaced by Mike Schott. Until Whiting’s departure, Schott was publisher of On WallStreet and Bank Investment Consultant. His move leaves a vacancy at those publications. Whitaker is working to fill that spot.

Whitaker, from his cell phone at the FSI conference in San Diego, wishes Whiting well as the transition takes place. “Tim is a good guy and we wish him all the best.”

Whiting is the second high-level figure to leave SourceMedia in the past couple of years. See: Envestnet hires Marion Asnes to tackle its marketing challenge.

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