News, Vision & Voice for the Advisory Community


LPL signs on with FolioDynamix for rebalancing to boost its IBD offering and Fortigent's

The huge independent broker-dealer will wean advisors off its homegrown trading and rebalancing suite and stick with Fortigent for research and performance offerings

Author Kelly O'Mara January 15, 2013 at 6:28 AM
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Christopher Giles: Folio offers us a competitive platform to grow into.




Frederick Van Den Abbeel / TradePMR

Frederick Van Den Abbeel / TradePMR

January 15, 2013 — 4:23 PM

Interesting to see how some firms are developing their technologies. Some choose to offer an integrated comprehensive solution on one platform to allow their Advisors with a true single-sign on experience offering real-time data and information exchange while others, perhaps due to legacy system issues, are working hard partnering with external providers in an attempt to replicate a comprehensive solution. It appears the RIA Industry in general is turning a corner in terms of technological advancements which I feel is a betterment for us all.

Jeff Spears

Jeff Spears

January 15, 2013 — 4:51 PM


LPL needs to address the needs of two segments of the market. Their largest segment, mass affluent, is better suited for FolioDynamics and their smal but growing ultra affluent segment is best served by Fortigent.

LPL “gets it”

Stephen Winks

Stephen Winks

January 15, 2013 — 10:24 PM

The comprehensive fiduciary solution, that simplifies advice and streamlines cost seems to be universally desired. Thus the challenge with complex, expensive incremental solutions that do not integrate well and are not user friendly, often limited by outdated technology. All would argue for a new less expensive, simplifying expert fiduciary solution for advisory services.

Whoever cracks the code on modernity and faster, better, cheaper and far superior ways to construct an unlimited number of custom client portfolios wins.

Fortigent brings superior intellect but is not scalable as you would think for the often customized needs at the high end of the market. It was surprising that LPL’s rebalancing capability was inadequate for advisory services, as was the puzzeling under-utilization of rebalancing in retail accounts.

Thus a very good sign LPL is being more progressive in their support of advisory services and their advisor’s value proposition.


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LPL Financial
RIA-Friendly Broker-Dealer, RIA Welcoming Breakaways, Advisory Firm
Top Executive: Dan Arnold

Consulting Firm
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Cetera Financial Group
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