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What to make of Sallie Krawcheck's emergence as a Twitter-sphere celebrity

The ex-Merrill Lynch exec reveals a self-deprecating bent but the 'crazed UNC basketball fan' still doesn't seem sold on the differences between RIAs and stockbrokers

Author Lisa Shidler May 2, 2012 at 4:21 AM
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Tweets Krawcheck: "Mind-numbing details [about the difference between RIAs and B-Ds] make it hard to get anyone to stay awake thru it."

Women of Wealth Management

Joe Anthony

Joe Anthony

May 8, 2012 — 12:58 PM

It’s great to see that Sallie has increased her follower interaction in the last week or two. It appears that she is using the forum as a way to call attention to causes/ideas she supports – effective in that she is doing it from a personal standpoint, not under a corporate banner.

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