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United Capital unveils national mass-affluent strategy keyed to a radio program

With the success of Edelman Financial and The Mutual Fund Store in mind, Joe Duran will take the mike regularly, but Steven Pomeranz will be the regular host

Author Brooke Southall May 16, 2012 at 12:54 PM
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Jason Del Col calls the radio show a ''massive opportunity.''

Elmer Rich III

Elmer Rich III

May 23, 2012 — 5:18 PM

We are prospect marketers. We have worked in advertising and owned an ad agency. Radio works. Local radio stations very much want to work with you. BTW, online ads (generally) and social media don’t. TV is too expensive and print newspaper is expensive with minimal results.

Radio ads are very effective, so you don’t need to do a whole program. You can also measure results immediately with radio. Wealthy business owners listen to radio. They are also in their bloody cars — all the time.

The dilemma with radio is you need to screen out all the little accounts and transience calls you will get.


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Mentioned in this article:

United Capital Financial Advisers
RIA Welcoming Breakaways
Top Executive: Joe Duran

The Ensemble Practice LLC
Consulting Firm
Top Executive: Philip Palaveev



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