News, Vision & Voice for the Advisory Community


TD Ameritrade's promise of creating an RIA version of Apple's app store may have found its prototype signing

Bing, bang, boom, HiddenLevers is part of the Veo ecosystem after one developer spent about two weeks writing code

Author Brooke Southall and Nevin Freeman May 11, 2012 at 5:42 AM
1 Comment
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Zohar Swaine: I think it's the next wave of technologies we will tap.

Mark Tibergien


Raj Udeshi


Zohar Swaine

Mike Golaszewski

Mike Golaszewski

May 11, 2012 — 9:42 PM

TD Ameritrade should really be commended for taking a truly innovative and open approach to integration. The model that they’ve created—as well as the community they appear to be fostering among providers—really sets the stage that will allow smaller companies like Hidden Levers to unleash a barrage of creativity against problems that advisors face each and every day. It’s not exactly the Apple model, but it’s as close as you’re probably going to get in a highly regulated, business-to-business environment.

Ultimately, each custodian is creating tremendous value via their independent integration efforts, and advisors are poised to reap tremendous benefits from all of them. In my opinion, though, the winner here is going to be the company which can open up their platform the quickest and then get out of the way.

Two weeks to create an integration with a custodian?!? That’s eye-popping!

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Top Executive: Mark Tibergien

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