TD Ameritrade's promise of creating an RIA version of Apple's app store may have found its prototype signing
Bing, bang, boom, HiddenLevers is part of the Veo ecosystem after one developer spent about two weeks writing code
Mike Golaszewski
TD Ameritrade should really be commended for taking a truly innovative and open approach to integration. The model that they’ve created—as well as the community they appear to be fostering among providers—really sets the stage that will allow smaller companies like Hidden Levers to unleash a barrage of creativity against problems that advisors face each and every day. It’s not exactly the Apple model, but it’s as close as you’re probably going to get in a highly regulated, business-to-business environment.
Ultimately, each custodian is creating tremendous value via their independent integration efforts, and advisors are poised to reap tremendous benefits from all of them. In my opinion, though, the winner here is going to be the company which can open up their platform the quickest and then get out of the way.
Two weeks to create an integration with a custodian?!? That’s eye-popping!
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Fidelity
Asset Custodian
Top Executive: Sanjiv Mirchandani
Pershing Advisor Solutions
Asset Custodian
Top Executive: Mark Tibergien
HiddenLevers
RIA Publication
Top Executive: Eric Clarke, CEO
