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Why an 18-year LPL rep moved most of his firm's $250 million of assets to Schwab

Brad Griswold had a fondness for Schwab from using PortfolioCenter and is determined to remove all obstacles to growth, profitability and offering choice to clients

Wednesday, April 4, 2012 – 3:08 PM by Lisa Shidler
Admin:
no description available
Brad Griswold: Many of the changes were beneficial to the [LPL] advisors as a whole, but did not offer as much value to our practice.

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Mentioned in this article:

LPL Financial
Asset Custodian
Top Executive: Dan Arnold

eMoney Advisor LLC
Financial Planning Software
Top Executive: Edward O’Brien

SalesForce
CRM Software
Top Executive: Marc Benioff

United Capital Financial Advisers
RIA Welcoming Breakaways
Top Executive: Joe Duran

Finetooth Consulting
Consulting Firm
Top Executive: Ryan Shanks

FA Match
Consulting Firm, Specialized Breakaway Service, Recruiter
Top Executive: Ryan Shanks




Jeff Spears

Jeff Spears

April 4, 2012 — 4:14 PM

When a hybrid advisors reaches a business mix of 90/10 – a Broker Dealer becomes less important. We have seen hybrid advisors change broker dealers though when the broker dealer revenues are greater than 10% because the independent B/D’s they were introduced to by their custodian didn’t make the grade!

That is what makes a market.

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