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What the reincarnation of E.F. Hutton says about the pace at which RIA business is moving

It's the latest in a series of recent ventures marked by infectious enthusiasm by founders -- and few details about their business plans

Author Lisa Shidler April 24, 2012 at 6:18 AM
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E. F. Hutton may need to listen harder than ever to become the fifth wirehouse in an RIA world.

Charles Goldman


Steve Lockshin


Tim Welsh


Alois Pirker


Stephen Winks


Frank Campanale

Elmer Rich III

Elmer Rich III

April 24, 2012 — 6:44 PM

Marketer’s Perspective – Unless the target clients are older Boomers, this name may be a handicap. Imagine the money needed to explain what it is/was/history/etc. Plus, there may be pushback from an easy association with “evil” “Wall St..” Probably worth some research before the decision is made.

We would think there would be an opportunity for a new brand in this space — one not associated with the problems of the past.

Looking backward, and asking your customers to do the same, in marketing is always risky.

Maria Marsala

Maria Marsala

May 4, 2012 — 9:18 AM

People remember this brand. I was surprised to hear someone mention it at a meeting (that had nothing to do with finance). When I turned around, the person was in their late 20’s.

I think it’s good to look back and pull the best of what was into the future and expand on that concept. I look forward to seeing EF Hutton and maybe even Reynolds names come back. There was a lot of good in the 70’s being done at brokerage firms — at a time when the firm was a firm and the banks were …. banks.

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