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LPL cannibalizes executive talent and launches mass-market entity

If anyone can crack the uncrackable low-end market, it's Esther Stearns, analysts and headhunters say

Author Brooke Southall April 19, 2012 at 4:35 PM
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Mark Casady is taking his most proven talent and giving her a challenge with a potentially momentous payoff.

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Mentioned in this article:

LPL Financial
RIA-Friendly Broker-Dealer, RIA Welcoming Breakaways, Advisory Firm
Top Executive: Dan Arnold

Stephen Winks

Stephen Winks

April 19, 2012 — 8:26 PM

Very smart move.

Merrill is focused on the retail market ($100,000 to $1.6 million where estate planning kicks in), HNW ($1.6 million to $5 Million) and ultra HNW ( $5 millio plus) space and several noteworthy firms are focused on $25 milion plus individuals, but who is focusing on the mass market ?

The mass market has the most investors with the least assets, the least complex circumstances that is greatly benefited by scale and technology. If done properly superior value can be provided at a lower cost to great client benefit. LPL could own the mass market and greatly elevate the role and counsel of the advisor by delineating a range of services and value added that requires sophistication and scale at a cost which would be formidable for unaffiliated advisors to replicate taking full advantage of advanced expert prudent processes and technology.

Market segmentation of expert personalized advisory services is faster, better and cheaper if support is made scalable and easy to use as a business enterprise, rather than a series of disjointed unrelated commision product sales.

This is terribly empowering for advisors, who have here-to-fore have had to reinvent the wheel and have had no market segment specific support for actually advising clients rather than selling products. Brilliant !!!!

This is the beginning of a new level of market leadership which will transform the industry. LPL is putting the advisor on their back and greatly elevating their role and counsel. An unprecedented level of investment and administrative counsel is expertly provided at less cost than a packeage product, the advisors professional standing is established, a much higher level of client service is achieved, LPL achieves a much higher profit margin and the advisor is no longer in it on their own in creating and supporting expert counsel.

This is beyond brilliant and outdates conventional product support with comprehensive expert client specific solutions !!!!


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