How Russell is faring since joining the competitive ETF party with an all-star ex-Barclays crew
The team is offering two dozen enhanced ETF offerings, hoping to gain traction with advisors in an increasingly competitive market
Elmer Rich III
Getting anyone’s attention now, let alone having them “take a meeting” is “impossible” — we know — we’re hired to make it happen. Any new offerings are quickly diluted in the flood of other information. So best of luck on that. Rebranding take a lot of work and expense.
Curious what the research is on ETF f-o-f effectiveness. Anyone know? Any academic studies and evidence for support?
Taking the long view is fine as long as, in the interim, a whole new class of offerings doesn’t “skunk” you — which can happen.
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Top Executive: Jennifer Tice
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