News, Vision & Voice for the Advisory Community


She’s the boss: Keeping assets means keeping the power of the family matriarch fully in focus

The woman who sits quietly and looks bored at meetings can arrange one of her own with the kids who will inherit the family fortune

Author Guest Columnist Kristan N. Wojnar December 11, 2012 at 5:51 AM
no description available
Kristan N. Wojnar: The wife may not wait until her husband dies to switch advisors.

Tiger Booker

Tiger Booker

April 21, 2016 — 2:18 PM

I am curious, where does the quote “Upward of 70% of widows change financial advisors within a few months to a year after their spouse dies. Why? Once again, because the relationship does not exist.” actually come from? I continue to hear this quoted but the advisors I speak too say this is not the case. While they do lose some clients, men and women, it is not as large as this makes it out to be. Can you state where this statistic is coming from? Thanks!

Brooke Southall

Brooke Southall

April 21, 2016 — 7:40 PM


I think you are right to be skeptical about that. It may be the advisor equivalent of urban myth. Still, I’m
guessing that there is truth to it based on one small sample. I know that when my dad died, my mother moved her account — albeit two years later.


RIABiz Directory

The Industry Sourcebook for RIAs

   |    LISTING

RIABiz Directory sponsored by:

Directory Sponsor Logo