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How Schwab's RIA advertising campaign could pay quick dividends for some advisors

The effort should yield quantities of quality content that firms can use

Author TJ Gilsenan September 21, 2011 at 4:17 AM
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TJ Gilsenan: Consider the entire campaign a real-time experiment in content marketing. I highly encourage Schwab to share this information with advisors.

RIA Custodians

Jeff Spears

Jeff Spears

September 22, 2011 — 1:55 AM

Rolling out this program online using social media will emphasize that independent advisors have a strategic advantage over Wall Street when it comes to social media. Looks like Schwab wants to help us leverage this advantage.



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