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Dreamforce review: Social media enters the business cloud and why RIAs should care

Salesforce's annual event was a city in a city for a cult-like following of 45,000, including many financial advisors

Author Timothy Welsh, Guest Columnist September 2, 2011 at 6:16 PM
no description available
Mark Benioff: ...So shall we see a Corporate Spring in companies that will be tossing out executives who do not bridge the Social Divide.

Bill Winterberg

Bill Winterberg

September 3, 2011 — 2:42 AM

Uh oh. Schwab has had 10+ months to work on its SII integration with Salesforce, and to hear that one advisor was “hoping for more” is a sign of concern for me.

Will Schwab be able to wow advisors by the time IMPACT rolls around?

Brian Dennis

Brian Dennis

September 5, 2011 — 5:05 PM

What is Appcrown? It seems they are the dark horse in all this, taking the backstage but I’ve seen their names come up many times. I was just at the Orion conference this week, and they were mentioned heavily as well,,....but nonetheless, Schwab and everyone else needs to be cognizant of what Salesforce is doing…I am sure junxure and goldmine is watching just as carefully too…

Bill Winterberg

Bill Winterberg

September 5, 2011 — 6:29 PM

AppCrown sells an overlay to Salesforce that adds customization for wealth management activities. Out of the box, Salesforce is a generic CRM with a focus in the sales pipeline and funnel process.

To customize Salesforce for use by advisors, one can hire a Salesforce programmer and do it alone, or purchase an overlay to gain access to templates that better serve advisors. Another overlay provider is Concenter Services out of north Texas. They sell the XLR8 overlay.

Brian Denni

Brian Denni

September 5, 2011 — 11:26 PM

Thanks Bill, I appreciate your thoughts here. Do you know if AppCrown is a large player within the integration space? My advisory firm has assets with both Fidelity and Schwab. We are curious if we can integrate multi-custodial information into one CRM. As far as we’ve seen, Junxure and Goldmine meet very short on those integration grounds.

Appreciate your time to my thoughts –

Brian D.

Bill Winterberg

Bill Winterberg

September 6, 2011 — 2:07 AM


I haven’t seen AppCrown’s latest updates, so I can’t comment whether they’d be suitable for your multi-custodial situation.

For custodian-agnostic CRMs, I wrote about Tamarac in a Morningstar Advisor column last November: <a href="http://morningstaradvisor.com/articles/fcarticle.asp?docId=20687" rel="nofollow">For Independent Integration, X Marks The Spot</a>.

It’s also been highlighted on RIABiz: <a href="http://www.riabiz.com/t/1776018" rel="nofollow">http://www.riabiz.com/t/1776018</a>

Mark S. Starosciak

Mark S. Starosciak

September 6, 2011 — 3:23 AM

Brian, we just switched from RedTail Technology to SalesForce.com (SFDC) and added AppCrown as the overlay as Bill referred to above. Happy to discuss our experience – 720-253-1818.

Mark S. Starosciak, Managing Partner

Ryan McKone

Ryan McKone

September 7, 2011 — 4:30 PM

Dreamforce is such an amazing time of year! A chance for us to kick around ideas and strategize with our current/potential customers. Tim thanks so much for the great write up! And thank YOU Mark for the shout out! AppCrown is so slick, major kudoz to Jessica and Ted over at AppCrown.

Ryan McKone

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