A memo to Merrill Lynch brokers and customers from an executive who's walked in Sallie Krawcheck's shoes
The brokerage chief's departure last week marks the end of the experiment of a semi-autonomous Merrill Lynch
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Cory Binsfield
For the record, the cross selling started as soon as Merrill was rescued by BOFA. Worse, wirehouse brokers are employees not business owners. This is why the independent/RIA model continues to expand. Fortunately, clients are finally discovering that being with a big firm does not ensure you are getting the best advice. If Merrill and Lehman could not manage their own finances, how can they manage their clients?
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Ron Edde
The exodus is about to begin.
Ron Edde
Executive Recruiter
760-583-4806
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