RIABiz

News, Vision & Voice for the Advisory Community

RIABiz

Fidelity steps up effort to bestow its marketing magic on RIAs

Schwab, Pershing and TD Ameritrade are all quietly amping advisors to win new business, too

Author Brooke Southall May 10, 2011 at 2:21 PM
3 Comments
no description available
Ross Ozer: We’re bringing the strength of our marketing (experience) to bear. We do this for a living.

Mike Byrnes

|

Ross Ozer


Jeff Spears

Jeff Spears

May 10, 2011 — 4:27 PM

Bravo Fidelity. I believe the most important part of the strategy is the involvement of a Fidelity professional that will facilitate the inplementation of the plan.

The plans uptimate success however rests with the advisor who needs to make the calls (salesy).

Laura Kogen

Laura Kogen

May 10, 2011 — 10:18 PM

Nice effort by Fido IWS, but unfortunately “knowing more” about marketing is not going to help advisory firms do a better job at marketing. Just like efficient market theory, all the [marketing and sales] knowledge is already out there within easy grasp. The hard part in growing a firm is developing a strategic marketing plan that works for the particular firm (not generic “how to” content) and even more importantly, holding individuals accountable for executing their specific actions, learning from the results, and adapting to changing conditions. This is an “in house” job that is often overlooked.

Laura Kogen

Laura Kogen

May 14, 2011 — 4:58 PM

Yes, Jeff has it right in his comment, the involvement of Fidelity’s relationship team can help the advisor move the ball forward, as long as the advisor remains engaged in the process as the leader. Most advisors don’t have the marketing and sales background and experience that Fidelity can offer, so this can be a nice win-win.


Related Moves

April 2, 2024 at 1:28 AM

Joanna Rotenberg is departing Fidelity Investments after only two years, writing that she traveled 20,000 miles and successfully split her retail division into wealth and brokerage units

At her hire, analysts were adamant the head of Fidelity retail had 'big shoes to fill' to replace legendary Kathleen Murphy and her task of 'digitiizing' retail was no small ask

December 16, 2023 at 2:22 AM

Biz Briefs: The sorry scene at my local First Republic branch • Schwab launches new (smaller) lay-off round • Schwab hoovers pennies passing FINRA fee to clients • Gensler pleas for funds • Fidelity owner's private equity pres. retires • an Orion-Envestnet staff switcheroo • LPL dumps FutureAdvisor

Range Rovers screeched in and drivers joined a grim queue to get their cash, and cookie • The Schwab-TDA deal cull count now stands at roughly 3.5% of its staff • FMR's hockey star president has stepped down • SEC chief wants more enforcers • An Envestnet executive proves joining a rival is good business • LPL now has an in-house robot.

April 29, 2023 at 1:36 AM

Fidelity will hire 4,000 staff in first half -- a staggering number but a tapering off from 'unprecedented' rate in 2021-2022 that catapulted it to 68,000 employees

The $10.3 trillion giant explains its hiring -- in a layoff environment -- as an RIA-like goal, namely having the human bandwidth to develop 'lifetime' relationships with its 40 million investors

February 17, 2023 at 2:49 AM

See more related moves

RIABiz Directory

The Industry Sourcebook for RIAs

   |    LISTING


RIABiz Directory sponsored by:

Directory Sponsor Logo

White Paper Postings


Common Tags


Recent Articles


Popular Writers


RIABiz logo

RIABiz

About Us

Directory

Archives

Connect

RIABiz, Mill Valley, California
Copyright © 2009-2024 RIABiz Inc. All rights reserved.