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In a world of Schwab and Merrill, can the CFP Board use $36 million of ads to make planning sexy?

Goal is for consumers to see CFP mark as a Good Housekeeping seal of approval

Friday, April 15, 2011 – 2:56 PM by Elizabeth MacBride
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If an army of bankers, brokers, accountants, insurance agents, and advisors can't bring your finances together, perhaps you need a general.

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RIA Lawyers will reject RIA custodians• Kitces Nascar montage is now interactive and helpful • Vanguard's super long TDF draws critics• SEC supply lines are stretched with new battle front • Kamila Elliot is ex-DFA, diverse and calling CFP shots

January 12, 2022 – 3:13 AM


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Certified Financial Planner Board of Standards
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Top Executive: Kevin Keller




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