An advertiser's-eye view of Schwab IMPACT and the mini-city of marketing it created
Three days of conversations, recycled swag and ancillary events
![Elmer Rich III](/_next/image?url=https%3A%2F%2Fwww.gravatar.com%2Favatar.php%3Fgravatar_id%3D1c4f778f478f5cb09e0bd73147a6f41d%26default%3Dhttps%253A%252F%252Fucarecdn.com%252F0b5addcb-6e7e-48f1-9e88-2279491e69b9%252Fiphonelogo.png%26size%3D50&w=1200&q=75)
Elmer Rich III
We and our clients have stopped attending most conferences for the reasons pointed out in this article — they have become mainly selling events. With most speakers paying to speak and most speeches being sales pitches and not real sharing or problem solving — our clients can stay home and get all the sales pitches they want.
We appreciate that conferences are a huge money makers for the organizers. So the conference sponsors make money, presumably the paying sponsors do, media too — but what about the attendees? What tangible business benefits, ROI, do the attendees get? Everyone else involved is making money.
Less and less this seems even a concern of the organizers and sponsors. We have often wondered how successful conferences would be if they were not in vacation locations. chuckle
As Brooke said: “there’s just something special about San Francisco” Sure, Tony Bennet left his heart there.
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