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An advertiser's-eye view of Schwab IMPACT and the mini-city of marketing it created

Three days of conversations, recycled swag and ancillary events

Monday, November 7, 2011 – 3:29 AM by Frank Noto
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The 325-plus exhibiting firms connected with a sea of humanity in IMPACT's 2011 expo

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Mentioned in this article:

GaveKal Capital
Mutual Fund
Top Executive: Steven Vannelli, Managing Director & Partner

Laserfiche
Document Management
Top Executive: Nien-Ling Wacker

Envestnet | Tamarac
Portfolio Management System, CRM Software, Trading/Rebalancing
Top Executive: Stuart DePina




Elmer Rich III

Elmer Rich III

November 7, 2011 — 5:55 PM

We and our clients have stopped attending most conferences for the reasons pointed out in this article — they have become mainly selling events. With most speakers paying to speak and most speeches being sales pitches and not real sharing or problem solving — our clients can stay home and get all the sales pitches they want.

We appreciate that conferences are a huge money makers for the organizers. So the conference sponsors make money, presumably the paying sponsors do, media too — but what about the attendees? What tangible business benefits, ROI, do the attendees get? Everyone else involved is making money.

Less and less this seems even a concern of the organizers and sponsors. We have often wondered how successful conferences would be if they were not in vacation locations. chuckle

As Brooke said: “there’s just something special about San Francisco” Sure, Tony Bennet left his heart there.

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