Forget their reputation; rich women are more fearless investors than supposed

It is always good to challenge assumptions. Assumptions about a class of people, based on gender in this case, are useful.

However, we would want to see actual behavioral research vs. self-reports. This then would need to be controlled for individual differences and circumstances. For example, could generalizations apply if there were sickness or extra wealth in a family, for the man or woman. These are complex questions.

All good points, Elmer.

I admit: Part of the appeal to this study was that it gave us the opportunity to get viewpoints
from female practitioners on this interesting subject — of what women want.

The advisory industry seems not at all certain. We keep trying to shed some light.

Brooke

Isn’t it great that neither men nor women fit some sort of mold :)

Yes! But it’s confusing when people don’t have the decency to allow themselves to be pigeonholed.

It is standard intelligence in the male-dominated world of investing that women are unsuccessful at investments because they are driven by emotions. However, two new reports recommend the opposite. Women are better buyers, they say, exactly because of their emotional acuity.

Article resource: https://personalmoneynetwork.com

There is actually consistent research that women professional investors are far better than men. Groups with more women also make better decisions. Women, as they age also have less cognitive impairment.

This research is strong and consistent but largely ignored.

Biologically, it makes sense that the brain mainly responsible for child rearing would be the best at actions.