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Fast take on growth: Five tips on marketing and sales strategies that work amid fears of a double-dip

Financial Advisor's Summit speakers urge focus, authenticity -- and avoiding clichés. Don't say: We offer peace of mind.

Author Mike Byrnes, Guest Columnist August 17, 2010 at 9:10 PM
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Mike Byrnes: Listening in on the Financial Advisor's Summit for wisdom on sales and marketing strategies, he picks up tips like this one: Don't tell clients, "We offer peace of mind." It's a cliché.

Stephanie Sammons

Stephanie Sammons

August 18, 2010 — 12:48 PM

These are great tips, and interesting enough many of them can be facilitated through a professional, integrated, smart blogging and social media strategy! Especially during difficult times, financial advisors need to have an opinion and be sharing their thought leadership in a way that can grow influence and reach.

Stephanie Sammons

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