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Cetera Financial shores up its technology as it prepares to take on LPL for big hybrid RIAs

The face-lift of the old ING broker-dealers is starting with a big investment in Advent Software

Wednesday, June 23, 2010 – 5:54 AM by Brooke Southall
Admin:
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Barnaby Grist: If you fit into the LPL box, that’s a great place to be, but if you like to do things your own way, you probably want to go to an environment that’s more customized to your needs.

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Mentioned in this article:

LPL Financial
Asset Custodian
Top Executive: Dan Arnold

Tiburon Strategic Advisors
Consulting Firm
Top Executive: Charles Roame

Raymond James Financial Inc.
Asset Custodian
Top Executive: Bill Van Law




Jeff Spears

Jeff Spears

June 23, 2010 — 12:58 PM

Many large RIAs are considering switching from Advent. The reason is embedded in this article. It takes too many support people to implement and maintain Advent.

Frederick Van Den Abbeel

Frederick Van Den Abbeel

June 23, 2010 — 7:59 PM

Mr. Grist is a very resourceful fellow. I worked with him when he was with Schwab Institutional. I believe any Hybrid Platform that allows a single-signon and consolidated statements (without sacrificing advanced RIA Trading Capabilities) will win. I believe some of the custodians platforms supporting RIA firms still cannot handle commission-based trades on one system. Efficiency in integrating both might be key. The integration is a trait I’m often asked when speaking with a Hybrid Advisor interested in TradePMR.

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