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Seven things advisors need to know about social media

Shocking but true: In a connected world, the number of Google hits your firm gets increases your credibility. Social media can help.

Author Mike Byrnes, Guest Columnist May 25, 2010 at 4:22 AM
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Mike Byrnes: Prospects are going to advisor websites and other online sources to do their due diligence before requesting initial meetings.


Stephanie Sammons

Stephanie Sammons

May 25, 2010 — 10:15 PM

Mike, nice article. We firmly believe that financial advisors who embrace blogging and build a personal online brand around this will have a tremendous advantage over their competitors. It is also true that social media is only one component of the online marketing plan and that all of your online assets should be integrated and work together! Claiming your online real estate for your name and/or firm name is also crucial. Your online brand already exists and it’s up to you to take control of that real estate! I’m glad to see more content being written on the subject. Thanks. Stephanie, Founder of Wired Advisor LLC (http://www.wiredadvisor.com)

Mike Byrnes

Mike Byrnes

May 26, 2010 — 1:34 AM

Those reading this article, do you believe social media can help your business? Also, please share if your viewpoint changed after reading the seven points above.

Thanks in advance for any and all comments! — Mike Byrnes, President, Byrnes Consulting, LLC (www.byrnesconsulting.com)

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