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Compliance GPS: It may be a mistake to project too successful an image, especially in a post-Bernie Madoff world

Hint: photos of you on a yacht may not be what your clients are looking for right now

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Les Abromovitz: For compliance purposes, image must be grounded in reality. Advisers should not attempt to project the image that they are miracle workers who will be successful in every market.

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NCS Regulatory Compliance
Consulting Firm
Top Executive: Mark Alcaide, COO/Partner

Bryan Hill

Bryan Hill

May 26, 2010 — 1:42 PM

These are great advertising pointers. Additionally, many investment advisers make the advertising mistake of making exaggerated claims. A good rule of thumb for a compliance review of an advertising piece is that if an assertion or claim about the investment adviser can’t be proven through some type of objective means, then it shouldn’t be included in the piece.

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