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James Surowiecki has lessons for RIAs about marketing's mushy middle

New Yorker writer warns against the amorphous marketing blob that GM and Dell succumbed to

Friday, April 2, 2010 – 5:30 AM by Brooke Southall
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James Surowiecki: Paradoxically, ignoring these people has turned out to be a great way of getting lots of customers.

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Mentioned in this article:

Nexus Strategy
Consulting Firm
Top Executive: Timothy D. Welsh




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