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The FPA's practice management event boasts two hot speakers in its first day

California entrepreneur and NSA star are among the top draws

Author Brooke Southall March 2, 2010 at 7:19 AM
no description available
Julie Littlechild: There is so much in this industry about talking. This is about doing.

Bill Winterberg

Bill Winterberg

March 2, 2010 — 11:54 PM

I attended Aaron Patzer’s session at FPA Business Solutions, and I must admit that most of the room was astonished by the ease of the platform’s setup (create an account, enter some website credentials, then Mint does the rest) and the depth of the transaction aggregation.

One comment from Patzer that was noteworthy was why any advisor would pay a per-account fee to aggregate account data. He told the audience that Mint does this for free for all of its consumers.

Bill @ <a href="http://fppad.com">FPPad.com</a>

Brooke Southall

Brooke Southall

March 3, 2010 — 4:25 AM

Bill,

Thanks for adding depth to this article with your comments. I’m beginning to wonder why I don’t use Mint.com based on the positive comments made by you and Tim Welsh.

I know that neither one of you is easily wowed.

I think I’ll try to get in touch with Mr. Patzer and to get more information about how serious he is about making this workable for advisors.

Brooke

John Donovan

John Donovan

March 8, 2010 — 12:30 PM

I’m surprised it’s taken so long for Mint to get a mention in our industry. I’ve used it for over a year for personal finances. It won’t replace high end data aggregation tools for RIAs generally. From a consumers standpoint however, I believe it will have the same “stickiness” as on-line bill paying. Once you have Mint established, you won’t have any motivation to do it again with a competing service. If you’re the RIA who introduces a client to a free and convenient on-line service, you’ll have a friend for life.


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Mentioned in this article:

Nexus Strategy
Consulting Firm
Top Executive: Timothy D. Welsh

Financial Planning Association
Association
Top Executive: Lauren S. Schadle, CAE, Executive Director and CEO

Technology Tools for Today
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