So you're an RIA. Be careful about calling yourself one, says the SEC
Beware of using the term as focal point for marketing; some states may have competing regulations
Biz Briefs: SEC cracks down anew on RIA reverse churning ~ Envestnet borrows $350 million to buy its own stock ~ Fidelity is creating a crypto waiting list while exec questions crypto ecosystem
Fed up SEC is ready to take on all nonsense at once; stock shocks, Orwell's new name game; Fidelity hosts a line dance
November 18, 2022 at 2:56 AM
NCS Regulatory Compliance
Top Executive: Mark Alcaide, COO/Partner
You also have to be very careful if you offer investment advisory services through an RIA that is not your firm. You can not say your firm “ABC Advisors” offers advisory services. The SEC and the states are particularly cognizant of this scenario. Quite often the advisor wants to say his firm offers these, but it’s considered false and misleading.