RIABiz is unique among the advisory market’s web publications in that we are not all things to all financial advisors. We are the website where the top 20% of advisors who conduct 80% of the business go to find content that reflects their energy, ambition and professionalism.
RIAs – short for registered investment advisors -- are the discrete slice of financial advisors that comprise our reader base. Rather than being the Amazon.com of financial news, RIABiz provides our readers with a select but steady flow of breaking news features and opinion pieces for, by and about RIAs and the businesses in their orbit.
We cover the bread-and-butter topics that affect our readers’ businesses and bottom lines: fintech, 401(k)s, TAMPs, regulatory compliance and asset custody. RIAs care about these matters and so do we. RIABiz also covers – with gusto -- breaking deals, hot trends and career moves in an advisory sector where mom-and-pop practices co-exist – and are quickly drawing even with -- billion-dollar AUM firms.
Holding fast to a content-first, sector-exclusive approach is how we best serve our two valued constituencies: readers and advertisers.
RIABiz readers receive a potent yet measured intravenous drip of essential information. Advertisers get pure access to these targeted readers in a business model on the right side of regulatory history -- readers who are an ideal fit for premium advertisers who seek to build long-term relationships with the RIA market.
Includes a top leaderboard (728×90) banner and a top half-page (300×600) and an anchored half-page (300x600) banner on the home page of the section. Also, sponsors will receive a linked logo and sponsorship recognition on the home page of the section, and a logo on the ROS Section module in the site’s right-side rail.
|Women In Wealth Management||$950/mo.|
Our daily email is sent to 12,000 (100% opt-in) subscribers each day, Monday through Friday. Sponsorships run the entire month within the same sponsored placement:
Our newest advertising program is a simple solution that allows marketers the opportunity to distribute their own content directly to the readership of RIABiz. We will create the banner (728x180) utilizing assets provided by the sponsor. The fixed banner will run on RIABiz and also in RIABiz Today for one month, giving the sponsor a 100% SOV throughout length of their schedule.
RIABiz will produce all creative from sponsor-supplied assets. Before the start of the campaign, the final version of the banner must be approved by sponsor.
Native Ad Program Cost (one month schedule): $12,000
Our webinar series presents marketers with a turnkey program to connect with the RIABiz audience. Sponsorships are available. A sponsorship of a RIABiz webinar includes lead generation, branding exposure, turnkey production, ROI event report, and post-event exposure. Please contact us for more details.
Webinar Sponsorship Cost: $15,000
For more information regarding our available advertising and marketing programs:
Premium, expanded directory listings are available for $950 per year. Micro-site Premium listings include an expanded Q&A section, and the ability to attach your logo and photos of your team. They also get more exposure around the site.
For more RIABiz Directory information, either:
GIF, PNG, or JPEG. The max file size is 40K.
All creative should be first validate using: https://h5validator.appspot.com/dcm, and then zipped into a single file. The zipped file should be labeled descriptively in the format , such as Telsa-320x50-black-rocketship.zip, Tesal-320x50-red-submarine.zip
All assets for ROS schedules are due at least 5 days prior to the start of campaign. Failure to provide correctly-formatted, timely assets may affect the initial delivery of your campaign.
Aside from a difference in size (320x50, and 320x100 for mobile and tablet sizes. See below.), the technical specs remain the same for mobile and tablet devices.
We encourage you to consolidate branding, including colors, messaging, images, across ads of various sizes to ensure that the audience distinctly recognize your campaign regardless of what device is being used to access RIABiz
All assets for ROS schedules are due at least 5 days prior to the start of the campaign.
Failure to provide correct, timely assets may affect the initial delivery of your campaign. Failure to provide mobile/tablet creative sizes may reduce delivery by as much as 35%. Users reading from mobile/tablet devices is an integral part of the overall RIABiz readership.
All ROS schedules will be delivered on desktop, tablet and mobile platforms, unless specified by an advertiser. We require two separate ad sizes for each ROS placement schedule. Below is the corresponding sizes requested for each:
|Placement||Desktop Size||Tablet & Mobile|
For all technical info & specs: