MEDIA KIT

OVERVIEW

RIABiz is unique among the advisory market’s web publications in that we are not all things to all financial advisors. We are the website where the top 20% of advisors who conduct 80% of the business go to find content that reflects their energy, ambition and professionalism.

RIAs – short for registered investment advisors -- are the discrete slice of financial advisors that comprise our reader base. Rather than being the Amazon.com of financial news, RIABiz provides our readers with a select but steady flow of breaking news features and opinion pieces for, by and about RIAs and the businesses in their orbit.

We cover the bread-and-butter topics that affect our readers’ businesses and bottom lines: fintech, 401(k)s, TAMPs, regulatory compliance and asset custody. RIAs care about these matters and so do we. RIABiz also covers – with gusto -- breaking deals, hot trends and career moves in an advisory sector where mom-and-pop practices co-exist – and are quickly drawing even with -- billion-dollar AUM firms.

Holding fast to a content-first, sector-exclusive approach is how we best serve our two valued constituencies: readers and advertisers.

RIABiz readers receive a potent yet measured intravenous drip of essential information. Advertisers get pure access to these targeted readers in a business model on the right side of regulatory history -- readers who are an ideal fit for premium advertisers who seek to build long-term relationships with the RIA market.


RIABiz ADVERTISING PROGRAMS

WEBSITE BANNERS

Monthly Unique Visitors: 70,000
Top Leaderboard728x90$155/cpm
First Rectangle300x250$145/cpm
Embedded Rectangle300x250$140/cpm
Half Page300x600$140/cpm
Embedded Leaderboard728x90$140/cpm
Anchored Half-Page300x600$140/cpm

SECTION MONTHLY SPONSORSHIPS

Includes a top leaderboard (728×90) banner and a top half-page (300×600) and an anchored half-page (300x600) banner on the home page of the section. Also, sponsors will receive a linked logo and sponsorship recognition on the home page of the section, and a logo on the ROS Section module in the site’s right-side rail.

The available sections for 2017 are:
RIABiz Directory$2,500/mo.
Breakaway Stories$950/mo.
RIA Compliance$950/mo.
Conferences$950/mo.
Technology$950/mo.
RIA Custodians$950/mo.
TAMPs$950/mo.
410K$950/mo.
Women In Wealth Management$950/mo.
Hybrid RIA$950/mo.
Robo Advisor$950/mo.
ETFs$950/mo.

RIABiz TODAY – DAILY EMAIL

Our daily email is sent to 13,000 (100% opt-in) subscribers each day, Monday through Friday. Sponsorships run the entire month within the same sponsored placement:

Top Leaderboard728x90$6000/mo.
Leaderboard #2728x90$6000/mo.
Leaderboard #3728x90$5000/mo.

DEDICATED/CUSTOM EMAIL

List size – 9,900; 100% opt-in to receive 3rd party emails via RIABiz
  • The full list must be contracted. No segmentation available.
  • Total cost: $3,500 per drop
  • Creative submission: HTML – file is due 5 days prior.
  • RIABiz reserves the right for final word on all creative.
  • RIABiz sends out DEDIs every Tuesday, but will accommodate any other day of the week.

RIABiz NATIVE AD PROGRAM

Our newest advertising program is a simple solution that allows marketers the opportunity to distribute their own content directly to the readership of RIABiz. We will create the banner (728x180) utilizing assets provided by the sponsor. The fixed banner will run on RIABiz and also in RIABiz Today for one month, giving the sponsor a 100% SOV throughout length of their schedule.

ROS placement of the Native ad banner will be:
  • Home page – placed after the 3rd article
  • Article page – embedded within article
RIABiz Today placement:
  • Will be placed in every sent edition of our daily email during the monthly campaign.
Creative:

RIABiz will produce all creative from sponsor-supplied assets. Before the start of the campaign, the final version of the banner must be approved by sponsor.

Native Ad Program Cost (one month schedule): $12,000

RIABIZ WEBINAR SERIES

Our webinar series presents marketers with a turnkey program to connect with the RIABiz audience. Sponsorships are available. A sponsorship of a RIABiz webinar includes lead generation, branding exposure, turnkey production, ROI event report, and post-event exposure. Please contact us for more details.

Webinar Sponsorship Cost: $15,000

Contact Us

For more information regarding our available advertising or marketing programs:
Frank Noto,
frank@riabiz.com,
415.389.8206


RIABIZ DIRECTORY LISTINGS

Premium, expanded directory listings are available for $950 per year. Micro-site Premium listings include an expanded Q&A section, and the ability to attach your logo and photos of your team. They also get more exposure around the site. Click here to submit your listing now.

Micro-Site Premium Directory Benefits:
  • Links to ‘related articles’ about your firm
  • Works like a micro-site with expanded Q & A section
  • Photos of your executive team and your company logo
  • Exposure on right-side rail within the RIABiz Directory module that appears on each page of RIABiz – Rotating Premium listings
  • Exposure at bottom of our RIABiz Today E-newsletter – Rotating Premium listings
  • Ability to link your White Paper/Case Studies to your listing

Contact Us

For more RIABiz Directory information, either:

Dawn Kodin
dawn@riabiz.com
360.647.2842
John Kodin
john@riabiz.com
360.714-8662

TECHNICAL SPECS

WEBSITE/ROS BANNERS:

We accept static or animated image banners, JavaScript banners, and HTML5. We allow unlimited looping of animations. RIABiz no longer accepts banners with flash. When using 3rd party tags, we recommend the use of HTML5.

Images:

GIF, PNG, or JPEG. The max file size is 40K.

JavaScript, iFrame and HTML:

For ROS banners, we can accommodate JavaScript/HTML5 tags. The max file size is 40 kB.

All creative should be first validate using: https://h5validator.appspot.com/dcm, and then zipped into a single file. The zipped file should be labeled descriptively in the format , such as Telsa-320x50-black-rocketship.zip, Tesal-320x50-red-submarine.zip

All assets for ROS schedules are due at least 5 days prior to the start of campaign. Failure to provide correctly-formatted, timely assets may affect the initial delivery of your campaign.

MOBILE & TABLET/ROS BANNERS:

Aside from a difference in size (320x50, and 320x100 for mobile and tablet sizes. See below.), the technical specs remain the same for mobile and tablet devices.

We encourage you to consolidate branding, including colors, messaging, images, across ads of various sizes to ensure that the audience distinctly recognize your campaign regardless of what device is being used to access RIABiz

All assets for ROS schedules are due at least 5 days prior to the start of the campaign.

Failure to provide correct, timely assets may affect the initial delivery of your campaign. Failure to provide mobile/tablet creative sizes may reduce delivery by as much as 35%. Users reading from mobile/tablet devices is an integral part of the overall RIABiz readership.

DESKTOP, TABLET & MOBILE BANNER DIMENSIONS

All ROS schedules will be delivered on desktop, tablet and mobile platforms, unless specified by an advertiser. We require two separate ad sizes for each ROS placement schedule. Below is the corresponding sizes requested for each:

PlacementDesktop SizeTablet & Mobile
Top Leaderboard728x90320x100
First Rec300x250320x50
Embeded Rec300x250320x50
Half-Page300x600320x50
Embedded Leaderboard728x90320x50
Anchored Half-Page300x600320x50
RIABIZ TODAY BANNERS:
    We accept GIF images - static or animated.
  • No flash allowed.
  • Max file size of 40K for all banners in our daily email.
  • Third party 1×1 tracking pixels for email banners can be accommodated. Please send with creative.
  • All assets are due at least 5 days prior to the 1st of every month.
RIABIZ TODAY BANNER DIMENSIONS
  • For all three leaderboard placements in RIABiz: 728x90
DEDICATED/CUSTOM EMAILS:
  • Please submit final creative in an HTML format, with all links already embedded in the file.
  • A test will be sent for final approval before deployment date.
LOGO FOR SECTION SPONSORSHIP:
  • Please send a logo on a transparent background in .png format.
  • The most accommodating logo size to send is 200x50, which does not need to include in-built padding. We will then downscale the image as needed.

Contact Us

For all technical info & specs:
Terence Hong
terry@riabiz.com
647.993.1498