Joan Khoury gets hired as CMO to revive brand of the other Oppenheimer
LPL's ex-marketing chief comes to the long-forgotten wirehouse believing its long history provides grist for a compelling narrative
Stephen Winks
A value proposition overhaul in a rapidly changing industry could be very opportune if Oppenheimer can execute in ways its larger, better known and more successful competitors can not. FINRAs emphasis on freeing up brokerage culture for innovation in the client’s best interest creates a path for industry leadership for firms who are serious advisory services and streamlining cost. Yet, Oppenheimer like its competitors might be too steeped in the old ways of doing business. The challenge for everyone is how do you justify 40% of the earnings on retirement savings being lost to brokerages fees, commissions and administrative cost (as found by the White House Council of Economic Advisors) which portends fundamental change.
SCW
Stephen Winks
Related Moves
Christa Carone, an ex-Fidelity and Xerox marketing whiz, steps onto a slippery slope at LPL with a daunting task -- to consolidate a NASCAR size brand portfolio... or not?
With no CMO since August, the chief marketing officer will play catch up for a company still hungry to buy more branded B2B and B2C players.
April 2, 2024 at 1:28 AM
How a white senior vice president at an LPL OSJ came to hire a former black minister as recruiter despite the latter's pledge to make it 'uncomfortable' at times
Rob Sandrew hit it off with Keith L. Frasier, willing to speak up on racial and racial justice issues, who also checks all the boxes for attracting talent and assets at a firm that recruited $2 billion last year
August 19, 2020 at 2:18 AM
His days of playing defense done, Jeff Concepcion pinches pennies then poaches a Fidelity and Schwab veteran to execute grab for next $6 billion of AUA at Stratos
Lou Camacho will pursue goal of $600 million a quarter in new assets on behalf of OSJ that wants much more inorganic growth
October 5, 2018 at 7:40 PM
LPL Financial
RIA-Friendly Broker-Dealer, RIA Welcoming Breakaways, Advisory Firm
Top Executive: Dan Arnold
Diamond Consultants
Recruiter
Top Executive: Mindy Diamond
