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Articles tagged "April Rudin"


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Chip Roame: Many SPACs have lighter management teams, often led more by investors than by operators. The Lefteris team has three former CEOs.

Heads or tails he wins, but Mark Casady's upside for making his SPAC click is head-spinning because the IPOs will keep flying out the door

SEC filings detail the Lefteris chairman's overnight gains of maybe $50 million, but if the ensuing reverse merger or buy blossoms, it'll trigger a potential virtuous circle.

November 5, 2020 at 8:41 PM

The staff of 'Next' hopes to capture hearts and wallets of HNW-hopeful millennials. ((Photo credit: Gary Spector for Barrron's)

How Barron’s 'Next' lays bare the tail-wags-dog sponsored content predicament facing financial journalism

The web-only Dow Jones publication for wealth-seeking, 'coddled' millennials chums its site with brands under bylines in search of millennial bites as media mavens wonder if the under-40s will accept it, notice it or have enough money to act on it

November 16, 2016 at 9:21 PM

April Rudin: Trust me, I have seen this before.

Casting a marketer's eye on Pershing INSITE, April Rudin pleads with promoters to tone down the digital doublespeak

Digital enablement of mobile robo-automation? The consultancy veteran expresses frustration as she tries to translate opaque, self-important terminology

June 9, 2015 at 10:46 PM

April Rudin: One year during our Chanukah party my son began a conversation with our non-Jewish guests about how Santa did not exist...

A Midwestern Jewish girl's guide to an NYC Christmas season

She grew up in Detroit where Christmas came to her but her boys' experience was different, maybe not better, in New York

December 24, 2014 at 4:13 PM

April Rudin: I couldn't help but wonder about the promotional logic that led an online firm to consider using such an offline idea as outdoor advertising.

April Rudin taxis in to Betterment HQ to see how the robo-advisor will fare

Jon Stein's astounding goal is $1 trillion of assets and our marketing expert went in search of a marketing plan, or notion commensurate with the challenge

December 15, 2014 at 11:21 PM

April Rudin: In one instance a client realized how important his LinkedIn profile could be after a journalist cherry-picked facts from it for an article about his firm after he'd offered a 'no comment.'

Dissecting the pathology of UHNW wealth managers who want brand building without marketing

Iconoclastic, clubby and referral-oriented ways still attract the ultra-rich -- but a sleek LinkedIn page might be what Gens X, Y, millennials and hip boomers demand

September 26, 2014 at 6:22 AM

Kayla Flaten: Boomers assume that millennials want to work from home so that they can sit in their pajamas all day.

The big impression Mark Tibergien and his reverse mentor, Kayla Flaten, 25, made on me over a Manhattan lunch

With 37 years separating them, the interplay has an invaluable zing, buzz and usefulness to it; In other words, it's fun

August 25, 2014 at 4:01 AM

April Rudin: The payoff has exceeded my expectations.

How I talked Arianna into giving me a shot as Huffington Post's wealth management blogger and how it changed my life

The giant online publication gave me a platform to show my best self personally and professionally

May 7, 2014 at 4:19 AM

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