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Fidelity claims the sub-Robinhood segment for itself (among majors) by offering 13- to 17-year-old investors a parent-lite, zero-fee trading app to go with a neobank

The Boston giant -- after the success of Step and others -- is going after this largely virgin market with a hard-knocks philosophy of teaching and a seamless transition to a regular brokerage account when the teen turns 18

Author Brooke Southall May 25, 2021 at 1:25 AM
1 Comment
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Step CEO CJ MacDonald posted this photo on Twitter with 'Tyler' who banks on his Step mobile app -- one of more than 500,000 accounts.

Fidelity Investments

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Robinhood


Jeff Spears

Jeff Spears

May 25, 2021 — 12:51 PM
The facts are on Fidelity’s side. Most kids don’t want to continue with their parents advisor. The Fidelity structure could retain assets. The final vote is worth watching.

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