Articles tagged "April Rudin"


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How Barron’s 'Next' lays bare the tail-wags-dog sponsored content predicament facing financial journalism

The web-only Dow Jones publication for wealth-seeking, 'coddled' millennials chums its site with brands under bylines in search of millennial bites as media mavens wonder if the under-40s will accept it, notice it or have enough money to act on it

November 16, 2016 — 9:21 PM UTC

Casting a marketer's eye on Pershing INSITE, April Rudin pleads with promoters to tone down the digital doublespeak

Digital enablement of mobile robo-automation? The consultancy veteran expresses frustration as she tries to translate opaque, self-important terminology

June 9, 2015 — 10:46 PM UTC

A Midwestern Jewish girl's guide to an NYC Christmas season

She grew up in Detroit where Christmas came to her but her boys' experience was different, maybe not better, in New York

December 24, 2014 — 4:13 PM UTC

April Rudin taxis in to Betterment HQ to see how the robo-advisor will fare

Jon Stein's astounding goal is $1 trillion of assets and our marketing expert went in search of a marketing plan, or notion commensurate with the challenge

December 15, 2014 — 11:21 PM UTC

Dissecting the pathology of UHNW wealth managers who want brand building without marketing

Iconoclastic, clubby and referral-oriented ways still attract the ultra-rich -- but a sleek LinkedIn page might be what Gens X, Y, millennials and hip boomers demand

September 26, 2014 — 6:22 AM UTC

The big impression Mark Tibergien and his reverse mentor, Kayla Flaten, 25, made on me over a Manhattan lunch

With 37 years separating them, the interplay has an invaluable zing, buzz and usefulness to it; In other words, it's fun

August 25, 2014 — 4:01 AM UTC

How I talked Arianna into giving me a shot as Huffington Post's wealth management blogger and how it changed my life

The giant online publication gave me a platform to show my best self personally and professionally

May 7, 2014 — 4:19 AM UTC
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