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Articles tagged "John Rafal"


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Jon Jones: Five years ago, I would have said I would never spend $500,000 a year on marketing. But now I'd be surprised if I don't spend a million.

Why a $2-billion RIA is embracing the idea of a $1 million annual marketing tab, and how Advizent fits in

Brighton Jones is getting marketing religion despite needing very little to get to its current size in 12 years

April 9, 2012 at 5:48 AM

Steve Lockshin: We are never going to succeed unless we build a brand.

Steve Lockshin and Charles Goldman begin to unveil Advizent, a venture that could put thousands of RIAs under a single cooperative

The Convergent CEO and ex-chief of the Schwab and Fidelity RIA custody units will refer consumers to advisory firms -- but only after doing an intensive 'audit'

April 5, 2012 at 4:40 PM

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